Concept:

Audible takes you anywhere, anywhere

The object here was to reimagine creative and messaging in order to help an established media brand stand out and draw new interest. The big idea: Audible helps you transcend any space or place and immerse yourself into the narrative. Built around the core line "Audible takes you anywhere, anywhere," the campaign uses striking, surreal AI-generated visuals paired with succinct, emotionally resonant headlines to transport audiences into imaginative listening worlds.

Creative Approach:

I developed the campaign narrative around relatable emotional states—feeling stuck, bored, or uninspired—and flipped them with whimsical, unexpected scenes and copy. The strategic thought of "you never have to be bored or misinformed with Audible" reinforce the magic of audio as escapism. Users can find themselves fully immersed in the story regardless of the time/place they find themselves in.

This was my first all-in attempt at integrating AI into design. After I figured out how to leverage Adobe Firefly correctly, it was amazing what I could generate and begin to work from to flesh out this otherworldly concept into compelling creative. —Brian Haitz

Execution:

The work spanned concept development, writing, and visual direction. AI-generated art was used to create dreamlike scenes of mental transportation, from floating in space to walking through surreal landscapes—all emphasizing the unlimited power of listening and utilizing your downtime.

Outcome:

The final concept is a ,systemized campaign adaptable to social, digital display, and experiential channels. It captures Audible’s essence not just as a service, but as a portal—one that’s always open, wherever you are.

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Project Type:

- Multichannel Advertising Campaign

- Client (Conceptual): Audible

- Tools: Adobe Creative Suite, Midjourney, Figma

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