Concept:

Audible takes you anywhere, anywhere

Audible helps you transcend any space or place and immerse yourself into the narrative. Built around the core line "Audible takes you anywhere, anywhere," the campaign uses striking, surreal AI-generated visuals paired with succinct, emotionally resonant headlines to transport audiences into imaginative listening worlds.

Creative Approach:

I developed the campaign narrative around relatable emotional states—feeling stuck, bored, or uninspired—and flipped them with whimsical, unexpected scenes and copy. The strategic thought of "you never have to be bored or missinformed with Audible" reinforce the magic of audio as escapism.

This was my first all-in attempt at integrating AI into design. After I figured out how to leverage Adobe Firefly correctly, it was amazing what I could generate and begin to work from to flesh out this otherworldly concept. —Brian Haitz

Execution:

The work spanned concept development, writing, and visual direction. AI-generated art was used to create dreamlike scenes of mental transportation, from floating in space to walking through surreal landscapes—all emphasizing the unlimited power of listening.

Outcome:

The final concept is a modular, scalable campaign adaptable to social, digital display, and experiential channels. It captures Audible’s essence not just as a service, but as a portal—one that’s always open, wherever you are.

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Project Type:

Multichannel Advertising Campaign

‍Client (Conceptual): Audible

‍Tools: Adobe Creative Suite, Midjourney, Figma

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