The Challenge

Jennifer Massey, a certified IFS therapist, needed a proactive SEO and content marketing strategy to increase her visibility in the greater Greenville DMA. Although her website was already live, it wasn’t ranking well for relevant local search terms, and much of the content lacked structure or optimization to compete organically.

The Approach

We started by aligning on her business goals: attracting more local clients, building authority in the IFS therapy space, and creating consistent, strategic content that converts.

From there, we developed a comprehensive SEO plan that included:

• Keyword research tailored to local searches and IFS therapy queries
• Optimized metadata, URLs, and headings for all core pages
• A full site audit to address on-page and technical SEO issues
• A streamlined content marketing plan with blog topics, content themes, and publishing cadence
• Custom content outlines for each service and landing page to ensure consistency in tone, structure, and keyword integration
• Backend optimizations, including image alt text, internal linking, and improved site speed

The Outcome

Within two months, Jennifer Massey Counseling began ranking on the first page of Google for targeted local keywords in the Greenville area. The site saw a noticeable increase in organic traffic and qualified inquiries—driven by a mix of evergreen content and locally-optimized service pages.

This project not only improved Jennifer’s search visibility, it gave her a scalable content framework to support ongoing growth and establish her authority in the IFS therapy space.

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