The Challenge

Rachel Garrett, a licensed professional counselor, needed a website that reflected the warmth and professionalism of her practice while guiding prospective clients through a clear and supportive experience. Not only did the site need to be approachable and pleasing, but it needed to generate new clients and show up for local organic search restults. The goal was to create a digital home that felt welcoming, intuitive to navigate, and ranked well enough to convert curious visitors into new clients.

The Approach

We led the project from concept through launch, focusing on three key pillars: design, site architecture, and SEO.

• Design: A clean, calming aesthetic guided the visual direction, with soft tones, warm photography, and intentional whitespace to create a feeling of trust and safety. Typography and layout choices were designed to feel human, not clinical.
• Site Architecture: We organized the site with clarity and simplicity—focusing on how users move through their researching habits. Clear content coupled with strong calls-to-action, and intuitive navigation help users get what they need without friction.
• SEO: We implemented foundational SEO best practices, including optimized title tags, metadata, keyword integration, and location-based search terms to help local clients discover Rachel’s services online. We also partnered with Rachel to develop a local review strategy to boost her business directory listing.

The Outcome

The result is a website that feels as thoughtful as the counseling it represents. It’s mobile-friendly, easy to update, and built to grow with the practice. Most importantly, it speaks directly to the needs and emotions of potential clients—while also performing well in Google search results.

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Tools Used:

• WordPress
• Miro
• Photoshop
• Yoast

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